Legal

Privacy Policy

Effective date: June 10, 2026  ·  SipCube Hydration LLC

SipCube Hydration LLC (“SipCube,” “we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you use our website (sipcubehydration.com), the SipCube mobile application, or the SipCube S1 hardware device (collectively, the “Services”).

1. Information We Collect

We collect information you provide directly to us and information generated through your use of the Services:

• Account information: name, email address, password when you create an account.
• Profile data: body weight, activity level, location (city/region for weather-based goal calculation), and bottle type entered during onboarding.
• Hydration data: timestamped sip events, daily intake totals, streak history, and badge milestones recorded by the SipCube S1 device and synced via Bluetooth to the app.
• Waitlist data: email address and referral source collected when you join our pre-launch waitlist.
• Device data: Bluetooth device identifier, firmware version, and battery level of your SipCube S1.
• Usage data: app interactions, feature usage, and crash reports collected automatically to improve the Services.

2. How We Use Your Information

• Provide, operate, and improve the Services.
• Calculate and display your personalized daily hydration goal.
• Send you product updates, launch notifications, and transactional emails (e.g., subscription confirmations). You may opt out of marketing emails at any time.
• Analyze aggregate usage patterns to improve the app and device firmware.
• Detect, prevent, and respond to fraud, abuse, and security incidents.
• Comply with applicable legal obligations.

3. Legal Bases for Processing (EEA, UK, and Switzerland)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal data only where we have a legal basis to do so:

• Performance of a contract: account, profile, hydration, device, and payment data needed to deliver the Services you signed up for.
• Consent: health and wellness data (see Section 4), marketing emails, and non-essential cookies. You may withdraw consent at any time without affecting prior processing.
• Legitimate interests: usage and crash data used to secure and improve the Services, balanced against your rights and interests.
• Legal obligation: records we must keep under applicable law.

4. Health & Wellness Data

Hydration measurements, sip events, body weight, and activity level may be considered consumer health data under certain laws (including the Washington My Health My Data Act). For this data we apply additional protections:

• We collect it only with your consent, given when you create your profile and pair your SipCube S1.
• We use it solely to provide the hydration-tracking features you request — never for advertising.
• We do not sell consumer health data, and we do not share it with third parties except the service providers listed in Section 5 who process it on our behalf.
• You may withdraw consent and request deletion at any time by emailing [email protected].

5. Data Sharing

We do not sell or rent your personal information, and we do not share it with third parties for their own marketing purposes or for cross-context behavioral advertising. We share data only with:

• Service providers: vendors acting on our behalf under data processing agreements, including Supabase (database and authentication hosting), Google Analytics (website analytics), and RevenueCat (subscription management).
• Payment processors: app subscriptions purchased through the Apple App Store or Google Play are processed by Apple or Google under their own privacy policies; hardware purchases on our website are processed by Stripe. We never receive or store full card details.
• Legal requirements: when required by law, court order, or to protect the rights and safety of SipCube or others.
• Business transfers: in connection with a merger, acquisition, or sale of assets, in which case this policy will continue to apply to your data.

6. International Data Transfers

We are based in the United States and process data on servers located in the United States. If you use the Services from outside the U.S., your information will be transferred to and processed in the U.S. Where required for transfers from the EEA, UK, or Switzerland, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses or transfers to recipients certified under approved data transfer frameworks.

7. Data Retention

We retain personal data only as long as needed for the purposes described in this policy:

• Account, profile, and hydration data: for as long as your account is active, and deleted within 30 days after you delete your account or request deletion.
• Waitlist email addresses: until you unsubscribe or request removal.
• Usage and crash data: up to 24 months, then deleted or aggregated.
• Transaction records: as long as required by tax and accounting law.

To request deletion, email [email protected].

8. Security

We use industry-standard security measures including encryption in transit (TLS) and at rest. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security but we take reasonable precautions to protect your data.

9. Children’s Privacy

The Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Your Privacy Rights

Depending on your jurisdiction (including the EEA/UK and U.S. states with consumer privacy laws), you may have the right to:

• Access and receive a copy of the personal data we hold about you.
• Correct inaccurate data.
• Request deletion of your data.
• Object to or restrict certain processing.
• Data portability (receive your data in a structured, machine-readable format).
• Withdraw consent at any time where processing is based on consent.
• Opt out of targeted advertising, sale, or profiling (note: we do not sell your data or use it for targeted advertising).
• Not receive discriminatory treatment for exercising any of these rights.

To exercise any of these rights, email [email protected]. We will verify your request and respond within 30 days (or any shorter period required by law). You may use an authorized agent to submit requests on your behalf; we will require proof of authorization. If we deny your request, you may appeal by replying to our decision, and we will respond to your appeal within the period required by your state’s law. If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection supervisory authority.

11. Cookies, Analytics & Opt-Out Signals

Our website uses cookies and similar technologies for analytics and to remember your preferences. We use Google Analytics (GA4) for website analytics with IP masking; analytics data is not used to identify you. Where required by law, we ask for your consent before setting non-essential cookies. We honor the Global Privacy Control (GPC) browser signal as an opt-out where applicable law requires it. You can also disable cookies in your browser settings, though some features may not function correctly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the effective date — and, where the changes materially affect how we handle data we have already collected, by email or in-app notice. Where required by law, we will ask for your renewed consent.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
SipCube Hydration LLC
[email protected]